Take a Pie

Welcome to the #SoMuchMoreThanCircus campaign pie challenge!

Thanks for saying YES to supporting free summer circus programs for Chicago youth. Now let’s get you pied and posted!

 

Printable Sign Template

Download and hold this sign in your video or photo

"I Took the Pie Challenge" PDF

 

 

Step-by-Step: How to Participate

 

1. Film your pie-in-the-face video

  • Use a whipped cream pie, shaving cream, or even a paper plate with frosting
  • Keep it short (15–30 seconds is perfect)
  • Say your name, why you’re supporting CircEsteem, and who you’re challenging!
  • Example: “I’m Steph, and I’m taking a pie in the face to support accessible and affordable circus camp for Chicago youth with CircEsteem! I’m challenging Max, Bree, and Ramon to #PieItForward and take the #SoMuchMoreThanCircus pie challenge next!”

 


2. Post your video to social media

    • You can post on:
  • Instagram (Reels or Stories)
  • Facebook (as a video post or story)
  • LinkedIn (yes, it works!)
  • TikTok (if that’s your jam)

 

3. Tag CircEsteem and use the hashtags #SoMuchMoreThanCircus and #PieItForward

    • Use this exact hashtag: #SoMuchMoreThanCircus
    • And/or use this exact hashtag: #PieItForward
    • Tag us in your post so we can reshare you!
  • Instagram: @CircEsteem
  • Facebook: Type @CircEsteem and select our page
  • LinkedIn: Type @CircEsteem and link to our organization page

4. Donate to support the cause

    • Your pie is more than a video—it’s a gift!
    • Donate any amount HERE
    • Add a note: “I took the challenge!” and who challenged you

5. Challenge 3 others to do it next

    • Keep the chain going! Tag your friends, coworkers, or family and dare them to pie themselves and donate.

 

Sample Video Scripts

 

Script 1 – Classic Challenge

“I’m taking the #SoMuchMoreThanCircus Pie Challenge for CircEsteem to help raise $25,000 to support accessible and affordable summer camp for youth in Chicago! I’m challenging [Name 1], [Name 2], and [Name 3] to do it too! Let’s go! #PieItForward”

 

Script 2 – Silly Style

“This pie is for a purpose! I’m getting messy for a good cause—supporting youth self-esteem, community building, and fun through CircEsteem summer camp. It’s so much more than circus! Who’s next? [Tag friends] #PieItForward”

 

Script 3 – Family or Team Video

“We’re the [Your Family or Team Name], and we’re all taking the Pie in the Face Challenge for CircEsteem to help raise awareness and funds for youth summer programs, because it’s so much more than circus! We’re challenging [another family/team]—you’re up next!”